WHAT QUALIFICATIONS DO I NEED TO START THIS COURSE?

 

• Average GCSE point score of 4.5
• 4 in Maths & English
• An interest in marketing & business
• Level 2 qualification in a relevant subject at Distinction, if taken

Plus our standard LaSWAP entry requirements for Level 3 Vocational and Technical courses, which can be found here

WHY STUDY THIS COURSE?

The T-Level in Marketing prepares you for the fast-growing and dynamic marketing industry.

You will gain practical skills and knowledge for a career in marketing. You will experience a blend of classroom learning with real-world work placements (a minimum of 9 weeks internship with an employer) ensuring you have a real experience of the workplace and a skilled job.

The curriculum is crafted so that learners combine classroom theory, practical learning and a minimum of 9 weeks industry placement with an employer, ensuring learners have a real experience of the workplace and a skilled job.

To learn more about T Levels here and here

CORE CONTENT

You will develop an understanding of a broad range of issues relevant to the sector, including:

Marketing and the Economy – Understand how marketing impacts businesses and the wider economy.

Roles in Marketing – Learn about the variety of careers and roles within the marketing industry.

Consumer Behaviour and Psychology – Explore how and why audiences respond to marketing efforts.

Brand Development and Strategy – Discover the importance of brand identity and positioning.

Digital and Social Media Marketing – Gain skills in online platforms, content creation, and analytics.

Legal and Regulatory Requirements – Study advertising laws, data protection, and compliance standards.

Professional Standards in Marketing – Learn best practices and ethical considerations.

Equality, Diversity, and Inclusion – Recognise the importance of inclusive marketing and representation.

Research and Data Analysis Skills – Develop methods for gathering, analysing, and applying data insights.

Project Management – Acquire skills to plan, execute, and assess marketing campaigns.

Continuous Professional Development – Embrace lifelong learning and professional growth in the industry.

OPTIONS TO SPECIALISE

Choose modules in areas like social media marketing, digital content creation, or market research.

Opportunities to focus on either B2B or B2C marketing strategies.

EXAMINATION & ASSESSMENT

CORE UNITS	TYPE OF ASSESSMENT	DURATION	WEIGHTING
Paper1: Business Context and People	Written exam	2.5 hours	35% of core (Y12)
Paper 2: Marketing Concepts and Principles	Written exam	2.5 hours	35% of core (Y12)
Employer Set Project (ESP): Marketing Brief	Controlled assessment	Approx 21 hrs	30% of core (Y12)
Occupational Specialism: Marketing Assistant	Synoptic project (controlled assessment)	Approx 80 hrs	100% of Occupational Specialism  (Y13)
Work Placement	Up to 2 employers	Approx 315 hours	Requirements to pass course (Y12 & 13)

Overall Weighting

• Core Component (Papers + ESP): 50% of overall grade
• Occupational Specialism: 50% of overall grade

Final T Level grade is awarded as: Pass, Merit, Distinction or Distinction*.

 

Assessment Format and Objectives

The written exams and projects assess the following objectives:

AO1: Demonstrate knowledge and understanding of concepts, theories, and processes in marketing.

AO2: Apply knowledge and understanding of marketing theories and principles to real-world and vocational contexts.

AO3: Analyse and evaluate marketing information, data, and evidence to make reasoned judgements and recommendations.

AO4: Demonstrate technical skills and professional behaviours required for effective performance in the marketing sector (assessed mainly through the Occupational Specialism).

FUTURE CAREERS

Marketing Manager

Digital Marketing Specialist

Social Media Manager

Content Marketing Manager

SEO Specialist

Brand Manager

Market Research Analyst

Advertising Account Executive

Product Marketing Manager

Public Relations Specialist

Email Marketing Coordinator

Event Marketing Coordinator

Media Planner

PPC (Pay-Per-Click) Specialist

Creative Director

 

 

   We are proud to be Expert Members of the Pearson T Level Provider Panel